Color: Lead The Way get up to 8 hours matte lip color that glides on crayon-easy. Draw it on and bring it on, all day. Our 1st lip crayon with Lasting Ink technology glides a rich layer of matte color across the lips with effortless control that lasts for up to 8 hours of wear. Keep the tip ultra-precise with the built-in sharpener, so you can easily apply your lip color no matter where your day takes you.